Diversity, Inclusion and Equity with Dee Boswell-Buck
“When somebody approaches [your] website, will they see themselves as a customer?”
- Dee Boswell-Buck
We’re doing something a little bit different today — this episode of The Road to Seven is co-hosted by Dee Boswell-Buck, digital marketing expert and host of the Strategize Your Business Online podcast! Dee helps her clients become more visible online and connect with their ideal clients strategically and confidently.
This episode is all about the benefits of creating diverse marketing within everything your business does — and shares the most effective strategies for connecting with your audience inclusively.
The visuals on your website are a big piece of the puzzle when it comes to diverse marketing. It’s important to be intentional when choosing your photos. “When somebody gets to your website and they need you, they see women who are in their twenties and thirties, and they’re very slim and they are all one race,” Dee explains. “I probably would have reached out to you a lot more quickly if I saw myself on your website.”
Want more tips on creating an inclusive and welcoming experience? Listen now!
In this episode of the Road to Seven podcast, you’ll discover:
What you gain from creating a diverse marketing experience for your audience
Practical, actionable tips for creating diverse marketing
The right way to plan an inclusive business conference
About Dee Boswell-Buck: Dee Boswell-Buck creates digital marketing strategies and
implements plans that allow business owners to connect with their target audience in the online space.
Highlights:
00:01 Intro
01:20 Meet Dee Boswell-Buck
02:14 Why is diverse marketing important?
03:15 How do you market inclusively?
06:00 Testimonials & speakers
10:30 Board membership
13:45 Practical marketing tips
16:09 Maintain an inclusive community
17:52 Be intentional
Links:
Dee Boswell-Buck
https://www.deeboswellbuck.com
https://www.deeboswellbuck.com/podcast-strategize-your-business-online
https://www.facebook.com/DeeBoswellBuck
Instagram: @deeboswell_buck
Twitter: @deeboswellbuck
To work with me and make your next power move, visit:
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